This is our company identity

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August 19, 2021

The brand identity is built from the brand’s messages, the company’s values, how it communicates its concepts and the emotions it wants to evoke in its customers when it interacts with them. All this information is collected in an identity manual or brand book, which brings together the essence. Your brand identity is the personality of your company and a promise to your consumers. As Jeff Bezos says, “Your brand is what people say about you when you’re not around.”

For example, when you hear the name Coca-Cola, it is very likely that you imagine its well-known logo, but it is also possible that you think of the polar bear, the color red, its «Share a Coke» campaign or the classic image present in their cans. All these aspects are what make the brand known; not just the company logo.

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This is our company identity